Buy'nTell programming enables you to automate the solicitation of online surveys and the publishing of the resulting user generated content in your website.

This is Blogspace for your dealership that makes sense for business. It represents a Web 2.0 approach of leveraging the opinions of hundreds of your happy customers in a way that gets them singing in concert - telling your potential customers that doing business with you is likely to be a happy, professional, rewarding and good experience.

And, using the Buy'nTell system in your websites has another, equally important benefit. Buy'nTell's system of scoring and email alerts tips you off to problem customers and situations; so that you have the chance to rectify them and make things right. It's been said that an unhappy customer will tell a dozen other people, but a happy one tells two. Use Buy'nTell to turn that phenomenon on it's ear.

Buy'nTell embraces the idea that as the Internet gives consumers publishing empowerment, dealerships can now rise to a higher level of accountability.

The process is simple:

• Customers who buy a car from your dealership, automatically receive an email invitation to complete an online "30 second survey."
• The survey's questions and programming enable the scoring of your dealership's customer experience.
• After submitting one survey response, customers receive a nominal thank you gift from the dealership - regardless of how they have rated you.
• The cumulative scores given by multiple customers are used to calculate your dealership's Buy'nTell Dealer Reputation Index (DRI). This gives all your potential customers the confidence to act and initiate purchase discussions with you.

If you would like to learn more about how using Buy'nTell surveying with your customers and in your online marketing, call us at (732) 382-4000 and find out more.